Get ready to watch a lot more bite-size videos on YouTube.
Reels, a feature announced Wednesday, lets YouTube’s “creator” community string together videos of up to 30 seconds long to fashion a sort of playlist separate from their other work.
It’s the latest example of a tech company borrowing from Snapchat’s popular “stories” function, which was instrumental in making Snapchat one of the hottest social networks around, with. Facebook in particular followed this trend, introducing a stories-like feature and its .
“We want to do even more to give you easy ways to express yourself and engage with fans,” YouTube said in a blog post announcing the feature.
Reels will be tested with a group of about 100 creators sometime “soon,” the company said.